New SOCIAL MEDIA Predictions for 2024

2011 is fully gone, and 2012 has rolled in without missing a beat. The social media marketing industry is growing in leaps and bounds. I often hear business people say social networking is like the Wild Wild West! So answer this question for me. Would it be valuable in the event that you knew the future social media marketing trends for 2012? How wonderful would it not be to learn what trends are in store for the coming year? Could you adequately plan this rapidly changing industry? In this post, I provide my 2012 predictions for the evolving trends in the social-networking industry. It certainly is gratifying when my predictions come true. My predictions are not predicated on any kind of special powers. They are based on my industry research, what I read and what I see happening each day in my own work. My accuracy rate in the social media industry has been about 97 percent. However, even when I’m wrong it’s only because my timeline finished up being longer than I thought it was going to be. I’ve a knack for spotting social media trends. Which article lists four powerful trends unfolding at this time. You can benefit from what I say or ignore me, the decision is yours. In any event these trends will unfold as the year progresses. So read on and heed my advice. Ready your social media marketing campaigns to take advantage these trends for 2012 and beyond.

Prediction #1) Social Media Networks and Marketing will continue to grow at an alarming rate.

Last year Facebook grew from around 600 million to 800 million users based on whose numbers you believe. Twitter and LinkedIn also both showed growth and added many new features, (in addition they both acquired several new partners and internet assets). Increase this, Google started Google+, and Microsoft is reported to be in the works of creating their own social networking. The adoption rate of small company will lead the way, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice to you is; create and implement “an employee social media use policy” to control business hour usage. Second, create a social media marketing intend to reach and engage this enormous market. Combining both engagement and ppc campaigns work best.

Prediction #2) One of the largest players in the social media marketing arena will make a “miss step” in 2012.

I believe that one of the most notable four Social Media Network companies will make an expensive mistake causing them to reduce significant market share. At this time several of the larger social media marketing giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They try to make it almost impossible to talk to them. Take Facebook, for instance. They do not list any contact information other than a Facebook page. Sure Luxury Travel Experiences have lots of help pages. Yes, Facebook includes a blog, plenty of YouTube videos, but provides no contact number where you could call and talk to a human being? They do have a Facebook page you can enter suggestions about, but that’s it. What goes on when you get yourself a strange message from Facebook, or you’re having trouble together with your account? You post a note and never get a reply! Twitter and LinkedIn are not much better. They don’t really list a contact contact number or address either. However, I have found that they do reply to your email and posted messages, although it sometimes takes so long as seven days to get a reply.

In my opinion, of the most notable three social media marketing companies, LinkedIn provides the best service. Google is new in this game. It’s not as easy to lump them in with all of those other social media marketing giants yet. However, I can tell you that Google has a notoriously poor customer support reputation. It’s been my experience with Google that the quality of service you receive depends upon the person you get on the phone. The good news is that you can aquire someone on the telephone! Google does list contact numbers. My advice to any business is simple, be ready to create changes to your social media campaign if you need to. Furthermore, if you’re using any of the top four social media marketing services, make a backup of one’s data. This is in the event you decide to make “the switch” and ditch one of these brilliant players.

Prediction #3) Google+ can be among the top 3, in the social network arena by the end of 2012.

I know I’m going out on a limb here, but I really believe that is inevitable. Google’s share size and current customer base will allow Google+ to grow at a considerably faster pace than other social media sites. The exact amount of Gmail users is not public, but we do know that it is huge! I’ve read estimates which range from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, they can easily integrate the utilization of these properties into their social network. This adds value to their social network. Add to this, the truth that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to obtain the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.

Google has also had the opportunity to make a social-networking product that is simple to use, search engine friendly and innovative. These qualities’ have made them the internet leader they are today. I’m not sure that they can keep this frantic pace forever, but for 2012, it is a done deal. My advice to you is to review where you are spending your advertising money and see if it makes sense using any of the Google properties. If you’re a person, and have been waiting on the sideline with Google+, stop what you’re doing and take the 10 minutes to set up a Gmail and Google+ account. If you curently have a Gmail account, this will only take you about 5 minutes. The bonus here is you can also create a Google+ Brand page with out a lot of fuss.